When it comes to optimizing your dental website for SEO, one of the most important things you can do is to make sure your dentist bios are up to par. Why? Because dentist bios play a crucial role in how your site appears on search engine results pages (SERPs).
Simply put, if your dentist bios are keyword-rich and informative, your site is more likely to rank higher in SERPs for relevant searches. And when your site ranks higher, that means more people are likely to find and visit it.
What’s more, dentist bios can also help build trust and credibility with potential patients as it helps with your EAT (expertise, authoritativeness, trustworthiness). After all, when someone is searching for a new dentist, they want to know that the dentist they choose is qualified and experienced. After all, their dental health is in your hands!
By reading your bios, potential patients can get a better sense of who you are as a dentist and what you can do for them.
By following tips for writing a great dentist bio, you will be well on your way to drawing in more leads for your dental practice.
Dentist Bio Samples
Good Dentist Biography Example
As you can see, the bio is concise while including all relevant information. The photo is friendly yet not overly casual. There are keywords throughout the bio such as ‘dental medicine,’ ‘American Dental Association,’ and ‘cosmetic dentistry. Since a dentist biography is usually a short, concise piece of writing, you can’t expect to put too many more keywords than that.
In contrast, a bad dentist’s bio might include extraneous information pertaining to his or her education. This includes undergraduate education, previous graduate degrees that have little or no relevance to dental medicine, or listing college honors.
This is another excellent example of a dentist’s biography in a more narrative format. As you can see, it details the same information in a different format. Here, you see the dentist has included the keywords ‘cosmetic dentist,’ ‘dental surgery,’ and ‘dental medicine’.
Can you see why the dentist bio above could use some improvement? While it does contain keywords that should be relevant, there are a few issues with this dentist biography. The photo isn’t exactly friendly, displaying closed-off body language without a smile.
In the section about education, there is unnecessary information about an irrelevant undergraduate degree, and no year of graduation is included with his dental school information.
There is a lot of technical jargon in his specialization description, which may throw off some readers when they aren’t sure what he is talking about.
In addition, there is no information about him as a person, hiding any sense of humanity or personality from the biography.
While this dentist may provide a high-quality service, his biography is as cold and unwelcoming as oral surgery.
What Makes a Good Dentist Bio?
While it is an often overlooked component of a good dentist bio, a photo helps to put peoples’ minds at ease when it comes to choosing a new dentist. A friendly, professional photo helps to eliminate the element of surprise when a new patient comes into your dental practice for the first time, further reducing any first-time jitters they may be experiencing.
If you don’t want to include a formal headshot, a casual photo works well too, so long as it is friendly and appropriate. Photos with pets are always a popular choice!
While you don’t need to include where you went for your undergraduate degree, it should go without saying that your dental school and your dental degree should be listed on your dentist’s bio. In addition to the school itself, you will want to include the year you graduated.
You may be tempted to include any honors or special recognition alongside your education information, but it’s not necessary and can often come off as pompous.
Continuing Dental Education
You will want to include any continuing education courses you’ve taken and your professional membership and affiliations.
Including this information on your website will help show potential patients that you are a qualified and experienced dentist who is committed to keeping up with the latest developments in the field.
While, of course, it’s important to tout your professional accomplishments and educational accolades, your prospective patients want to know their future dentist has a little bit of humanity in them as well. Including an ‘About Me’ section is crucial to this.
Include hobbies, how you spend your free time, as well as any other unique facts about yourself – without overdoing it. There is a fine line between sharing personal information for readers to realize your humanity and sounding overly self-absorbed. This allows prospective patients to get a glimpse into who you are on a personal level.
If you can add a dash of humor to your ‘About Me’ section, even better!
Dentist Bio Template
Dental School, Year Graduated
Continuing Dental Education
About Me – Hobbies, Interests, Interesting Facts
What NOT To Do When Writing a Dentist Bio
When it comes to your professional website, one of the first things potential patients will see is your dentist’s bio. We’ve gone over the key components that should be included in writing a great biography.
However, what many dentists don’t realize is that there are certain things you should avoid doing if you want your bio to be effective.
Don’t Use Too Much Technical Jargon
While you may be tempted to impress potential patients with your extensive knowledge of dental terminology, using too much jargon can actually do more harm than good.
Many people may not be familiar with technical terms like “enamel” or “crowns.” So using these terms in your bio will only serve to confuse and turn off potential patients.
Instead, stick to using simple, easy-to-understand language that everyone can understand.
Don’t Make It All About You
Your bio is not the place to list your entire life story or accomplishments. Remember, potential patients, are interested in what you can do for THEM, not what you’ve done in the past.
So focus on highlighting the ways you can help them achieve their dental goals. For example, you might want to mention your experience in cosmetic dentistry or your commitment to providing gentle, compassionate care.
Don’t Forget To Proofread
One of the quickest ways to lose credibility is to publish a bio full of typos and grammatical errors. Not only does it make you look unprofessional, but it also shows that you don’t care enough about your website to bother proofreading your own content.
Before you publish your bio, be sure to carefully review it for any mistakes. You might even want to have someone else take a look, just to be safe.
Don’t Forget a Picture
While it may seem redundant, including a photo in your dental practice biography can help new patients to feel comfortable when considering you as their new dentist. It makes your dentist bio more personal and puts a face to a name before your new patients step foot into your dental practice.
Dental Staff Bios
In addition to providing a dentist biography on your dental practice website, having dental staff bios is also a good idea. This gives the image of an entire ‘dental family’ who will be a team working together to give prospective patients quality dental care. Your dental hygienist, dental assistant, and receptionist should all have a staff bio on your website – anyone who a patient might encounter when they come in for an appointment.
Other Places to Showcase your Dental Bio
In addition to posting your professional bio on your dental website, you can showcase it in other areas as well. Consider posting it on your schedule, your practice’s Facebook or Instagram page, your Google My Business account, local sites and directories, and anywhere else you can think of where it would be appropriate and relevant.
Most people want a dentist who has the right qualifications, experience, passion, and personality. Going to the dentist isn’t exactly a fond memory for most, so by making the experience a little less scary for new patients coming to your practice, you can help to ease the common tensions associated with a trip to the dentist.
Writing an effective dentist bio will set you apart from the competition and can only help in making your dental practice further succeed.